1991
Colgate acquires Murphy Oil Soap, the leading wood cleaner in the U.S. Today, its product portfolio has expanded to include all-purpose cleaners, sprays and wipes.

1992
Colgate acquires the Mennen Company. Today, Mennen products are sold in over 52 countries.

Colgate Total toothpaste introduced.

1995
Colgate enters Central Europe and Russia, expanding into fast-growing markets.

Colgate acquires Kolynos Oral Care business in Latin America and launches market-leading Sorriso toothpaste.

1996
Bright Smiles, Bright Futures oral health education program expands to 50 countries, and today reaches over 50 million children annually.

1997
Colgate Total toothpaste is introduced in the U.S. and quickly becomes the market leader. Only Colgate Total, with its 12-hour protection, fights a complete range of oral health problems.

2004
Colgate acquires the GABA oral care business in Europe, with its strength in the important European pharmacy channel and its ties with the dental community.

2006
Colgate enters the fast-growing Naturals segment by purchasing Tom’s of Maine, a leader in that market in the United States.

Today …
Today, with sales surpassing $13 billion, Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells its products in over 200 countries and territories worldwide.

Updated February 2008