The Colgate-Palmolive Company launched Colgate Total Toothpaste in December 1997. Colgate Total Toothpaste was the first toothpaste to earn the ADA Seal of Acceptance for helping to prevent and reduce tooth decay, gingivitis, plaque and bad breath when used as directed.
All Colgate Total toothpastes contain a unique formula that helps fight today's most common oral health problems including cavities, plaque, tartar build-up, gingivitis, and bad breath. The Colgate Total Toothpaste formula is so revolutionary it's even patented.

The first Active Ingredient is Triclosan, which is used to help prevent plaque and gingivitis. The second Active Ingredient is Fluoride for protection against cavities. Both are effective in reducing tartar and provide long-lasting fresh breath protection.

Triclosan continues to be active between brushings because Colgate Total Toothpaste also contains a unique patented co-polymer, Gantrez, which enables the Triclosan to remain on the tooth's surface and provides continuous protection for up to 12 hours. Total is the only toothpaste that has the patented triclosan/copolymer system.

The Gantrez co-polymer does not prevent fluoride from getting to the tooth. In fact, Colgate Total toothpaste contains fluoride which needs to reach the tooth surface to be active. Colgate Total toothpastes are the ONLY ones with this unique triclosan/copolymer system.
We certify that all Colgate Total are gluten-free.
All Colgate Total Toothpastes are free of any animal-derived ingredients. All glycerin used in our Colgate Total Toothpastes comes from only synthetic or vegetable sources.
The first Active Ingredient in Colgate Total Toothpastes is Triclosan, which is used to help prevent plaque and gingivitis. The second Active Ingredient is Fluoride for protection against cavities.
In conformance with the United States Food and Drug Administration, all formulas for Colgate Total Toothpastes, including children's toothpastes, are 0.24% for Sodium Fluoride and 0.75% for Sodium Monofluorophosphate.
All Colgate Total Toothpastes are designed to be as everyday toothpastes. They are safe to use on all types of dental work including braces.
Colgate Total is the only toothpaste that has undergone the U.S. Food and Drug Administration’s rigorous review process and the only toothpaste that is both approved by the FDA and accepted by the American Dental Association as effective and safe.

More than 80 clinical studies involving 19,000 people affirm its safety and effectiveness — more than any other toothpaste. Our research is shared with regulatory agencies in Australia, Canada, Europe and the United States. All have conducted their own reviews of triclosan, and in every case, they have affirmed triclosan’s continued safe use in toothpaste, especially where a health benefit has been demonstrated, as with Colgate Total.
Colgate Total Toothpastes sold in the United States are made at our manufacturing facility located in Morristown, Tennessee.
All Colgate Total Toothpastes fall well under the maximum RDA value of 250 allowed by the American Dental Association (ADA).
Since plaque and gingivitis efficacy has not been demonstrated with children under 6 years old, Colgate Total toothpaste is recommended for adults and for children over 6 years old. Please check with a dentist or physician.
Please visit: http://www.colgate.com/app/ColgateTotal/US/EN/HomePage.cwsp to learn about the different varieties and benefits of Colgate Total.
None of our Colgate Total toothpastes contains alcohol.
Triclosan continues to be active between brushings because Colgate Total Toothpaste also contains a unique patented co-polymer, Gantrez, which enables the Triclosan to remain on the tooth's surface and provides continuous protection for up to 12 hours. Total is the only toothpaste that has the patented triclosan/copolymer system.
Plaque is the sticky, invisible coating that forms on the surface of teeth by bacteria and saliva. Daily flossing and thorough brushing can remove plaque.

Tartar is the crusty mineral deposit that forms along the gumline of teeth.

When tartar hardens it can only be removed during a professional cleaning, when the dentist or dental hygienist scales and scrapes your teeth.

The best way to remove tooth decay-causing plaque is by brushing and cleaning between the teeth every day. Brushing removes plaque from the tooth surfaces.

All Colgate Total toothpastes contain a unique formula that helps fight today's most common oral health problems including cavities, plaque, tartar build-up, gingivitis and bad breath. The Colgate Total toothpaste formula is so revolutionary it's even patented.