Toothpaste


Brushing with Colgate Total® is one simple step you can incorporate into your daily routine to help keep your mouth healthy, and it can have a positive effect on your overall health.

It’s FDA-approved and American Dental Association-accepted to help prevent gingivitis.

  • Fights germs for 12 hours*
  • In 24 hours starts to fortify enamel
  • In 4 weeks helps improve gum health**

Product Finder

Looking for a toothpaste, but don’t know where to start?

Use our Product Finder to discover the toothpaste that’s right for you. Colgate Total® is a multi-benefit toothpaste that strengthens enamel, protects against tartar build-up and so much more.

Choose the benefits that are most important to you.

Our Dentists Recommend:

Colgate Total<sup>®</sup> Advanced Whitening Toothpaste
Colgate Total<sup>®</sup> Advanced Fresh + Whitening Toothpaste
Colgate Total<sup>®</sup> Clean Mint Toothpaste

They also suggest:

Colgate Total<sup>®</sup> Advanced Pro-Shield<sup>™</sup> Mouthwash

Colgate Total® Advanced Pro-Shield Mouthwash

Colgate<sup>®</sup> 360°<sup>®</sup> Total<sup>®</sup> Advanced Floss-Tip<sup>†</sup> Bristles Toothbrush

Colgate® 360°® Total® Advanced Floss-Tip Bristles Toothbrush


Discover the complete line of toothpastes

Colgate Total® toothpaste delivers an advanced formula that actually helps improve mouth health§ simply by brushing.

Colgate Total® Advanced

Colgate Total®

*Dental plaque germs

**Results improve with continued twice daily use, shown in 6 month clinical studies.

Colgate Total® toothpaste is approved through the New Drug Application process to help prevent gingivitis. Not approved for the prevention or treatment of serious gum disease or other diseases.

This toothbrush does not replace flossing.

††Based upon 6 week clinical data

§Use together to fight germs, fortify enamel and improve gum health. Results improve with continued use.

Usage